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This comment by pennydreadful in the “Well hello Dimitri” thread deserves the spotlight:

I know that a lot of people seem to think that the minisode shows Bill in a saintly light, but that’s not the interpretation that I got from it. If anything, it’s an insight into just what a self-justifying and conscienceless sociopath Bill Compton truly is. As I watched the clip again, I really felt as if I were watching a classic con job play out upon the screen.

First, he knows that Mrs. Smallwood will be dropping by yet he is conveniently in a state of undress. Despite the fact that he has to get ready to meet Sookie later that evening and it takes all of two minutes to put a shirt on, he refuses to get dressed because he’s “running late.” Incidentally, where have we seen Bill’s robe before? In S2E7′s “Release Me” where Bill makes a seemingly sincere and noble sounding speech to Lorena begging that he be released because he’s grown oh so tired of all the sense cruelty and nihilism. It’s quite touching until we realize that after leaving her, Bill rushed into the arms of the evil trio of Malcom, Liam, and Diane. Oh well, so much for turning over a new leaf.

Jewelry is one of the most marked up consumer goods in retail (somewhere between 400%-500%.) So let’s assume that the ring that Bill picked out is priced at $10,000 (and that’s a conservative estimate.) He is commanding Mrs. Smallwood to sell him the ring for $2,000. As an employee, she’s going to get into serious trouble for offering a customer such an outrageous discount. At the very least, she will probably lose her job. More than likely, she will be responsible to make up the difference and that’s a crushing financial burden for someone probably making a little over minimum wage. Sure Bill could just kill her and steal the ring outright, but her disappearance (or rather the disappearance of the hundreds of thousands of dollars of merchandise she has with her) would have attracted unwanted attention from law enforcement. Although he has a receipt, Bill hasn’t really paid for the item. If I go into a store and switch price tags, it’s legally considered larceny and fraud.

Bill states that he is a one human vampire. However, we know this to be a bold faced lie since he’s fed on (or attempted to feed upon): The Rattrays, Jerry, Uncle Barlett, Jessica, and the young man from QSA’s blood slave harem. The first time I watched the clip, I had mistaken Mrs. Smallwood for a widow but now I see that she is probably a lonely divorcee who is attempting to awkwardly flirt with a client in an embarrassing and unprofessional manner. Yet, Bill convinces her that for egregious and unforgivable sin of being attracted to him she deserves to have her life ruined (and make no mistake, her life will be ruined when her employer discovers the “discount.”) The justification that somehow Mrs. Smallwood got what she deserved is exactly the one perpetuated by serial killers, con artists, and other assorted sociopaths. Also, I wonder how Sookie would feel if she knew about how her “gentlemanly” fiancée acquired her engagement ring. Despite his lip service to the idea of “mainstreaming”, Bill has no compunction about ruthlessly exploiting humans for his own ends. Ultimately, the Bill Compton we saw savagely torturing and killing that couple in Chicago (another scene where Bill gives an ill-gotten gift of jewelry) is the same Bill Compton today. He hasn’t evolved morally but has instead, become an even more cunning and chameleon-like predator.

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